WHAT WE DO

At HeavyDuty, we believe that to tell a complex story, you must know how to tell it simply.

That’s why we focus our efforts across three primary disciplines.

Brand Strategy

After researching markets and reviewing analytics, we craft strategies that focus on the best opportunities for our clients based on their budgets. Before a plan is enacted, we put into place innovations which can track and evaluate performance.

Specific capabilities include:

Strategic development
Lead generation
Marketing plans
Research and testing plans
Consumer insight and monitoring
Channel evaluation

Digital

Our team creates digital campaigns and programs that drive business, improve customer service, and deliver a higher return on investment. We also believe in the effectiveness of inbound marketing and the practice of using compelling content to draw customers to your company.

Specific capabilities include:

Inbound marketing
Growth-driven web design
Digital marketing
Email marketing
SEO/SEM Analytics
Webinar development
eLearning Development

Creative

HeavyDuty enhances your business image by maintaining consistency throughout all your marketing and branding initiatives through design and copywriting. From digital to analog, we can develop creative that breaks through and earns attention.

Specific capabilities include:

Print advertising
Direct mail
Trade Show
Videography
Brand identity
POP/Environmental

“HeavyDuty Branding has a great blend of exceptional creativity and project management skills. Under the stress of deadlines, they were able to present creative solutions to challenges that arose during

the project.”

— Tim Hunter, Avure Technologies

WHO WE DO IT FOR

Within the B2B space, we create the best results for these three types of companies:

Manufacturers

Manufacturers should focus on manufacturing—not marketing. That’s why we serve as the marketing department for many of our clients, helping throughout the entire lifecycle of a product from development to lead generation.

Distributors

Distributors need integrated marketing strategies to make sure buyers can find—and purchase—products. We understand the dance between the distributor and the manufacturer and how to work with it across marketing channels.

Service Providers

Service providers are endlessly challenged to drive down costs and increase customer base. We stand apart from other agencies because we understand the pressure and effectively communicate its value to help increase engagement.

“HeavyDuty Branding has a structured and transparent process that enables our entire team

to know the status of a project at any given time, so deadlines never get missed.”

— Howard H. Atkins, General Cable

Who We've Helped